Senate Leadership Fund Putting $45M Into Advertising For Rogers

(Source: MIRS.news, Published 04/06/2026) The Senate Leadership Fund on Monday announced its largest ever advertising reservation — including $45 million in Michigan to support U.S. Senate candidate Mike Rogers.

In addition to Michigan, the initial $342 million investment will target eight Senate races in Alaska, Georgia, Iowa, Maine, New Hampshire, North Carolina and Ohio.

"Senate Leadership Fund’s historic investment is a testament to the strength of Mike Rogers and our commitment to flipping Michigan red in November," SLF Executive Director Alex Latcham said in a statement. "Mike is a trusted leader who will fight for Michigan's working families and auto industry, and we are confident he will be the next United States Senator from Michigan."

Additionally, the SLF is spending heavily on streaming platforms, with an early reservation that is more than 66 percent larger than the organization's entire digital investment in 2024.

Rogers, a Michigan native, is an Army veteran and former FBI special agent who worked in Chicago before serving in the Michigan Senate and U.S. House.

In 2024, Rogers came within 19,000 votes of flipping Michigan's U.S. Senate seat.

Monday's announcement comes on the heels of the Sentinel Action Fund and its sister 501(c)(4) organization, Right Vote, announcing a combined spend of more than $15 million to help Rogers win the race.