(Source: MIRS.news, Published 10/28/2022) Gov. Gretchen Whitmer's campaign has spent more than $14.7 between Aug. 23 and Oct. 23, while Tudor Dixon's campaign has spent nearly $2 million over the same time as the midterm race spins around the track for the last time, according to campaign filings turned in Friday.
Overall, Dixon’s campaign has spent nearly $3.8 million since the green flag was waved after the primary. Whitmer’s campaign has spent more than $30.5 million and had a jump on the gas because she was insulated from the qualifiers.
The Whitmer campaign shelled out nearly $5.9 million for three media buys in October that included streaming services, such as Hulu and Roku; cable networks, such as Discovery and Direct TV; and social media, such as Facebook and Google.
The campaign spent more than $3.2 million on similar ad buys in September. An initial ad buy at the end of August cost $724,229.
The ads cost $225,444 to produce.
The most money spent by the Dixon campaign was on a fundraising consultant for $70,103 and $62,680 on strategy consulting in October. Other consultants made up the bulk of her campaign spending.
The campaign spent $22,500 on “placed media” in October and $20,000 on mailers in September.
In October the campaign also started spending money on events, with $14,500 on Oct. 12 and $14,470 on Oct. 19.
Ad Impact data shows the Democrats spending nearly $48.8 million on the governor’s race and Republican’s spending more than $8.2 million. The largest advertising spending done by the GOP has been from Get Michigan Working Again (Republican Governors Association), with a nearly $3.7 million broadcast buy.
The Democrats have spent more than $30.6 million, through Put Michigan First (Democratic Governors Association), on all media forms - radio, cable, digital, broadcast, satellite and print. The spending has been mostly concentrating on the Detroit market, where more than $14 million of those funds were poured.
Dixon raised just under $4.4 million between Aug. 23 and Oct. 23 from 38,929 contributors. Whitmer raised more than $4.7 million from 50,543 contributors. Maeve COYLE, the campaign communications director, said there were more than 94% of the donations from $200 or less.
“Our campaign is proud to receive the support of Michiganders from every county in the state as Governor Whitmer keeps working to move Michigan forward,” Coyle said.
Whitmer has raised nearly $36.4 million overall. The Dixon campaign has raised under $6.8 million overall.
As of the Oct.14, the Whitmer campaign staff has also grown from 48 to 51, according to the latest campaign finance numbers.
The Dixon staff has grown from four in August to 17 before the debates started in October.
Whitmer held 51 fundraising events since August. The largest of which was with 400 people, where $28,460 was raised. She also had a funder where $17,205 was raised at a private house in Palo Alto, California, and raised $62,999 at an event on Sept. 1 attended by 170 people.
Dixon held 11 fundraisers in the same time. Her largest fundraiser was with 130 people, but an error caused the amount raised to not be uploaded.
There is still more than $4 million left in the tank in the race to the finish, compared to the nearly $3 million Dixon has left.
